Mystic Monk Coffee is a small-batch coffee roaster located in the mountains of Wyoming, founded by the Carmelite monks in 2007. The brand gained popularity due to its unique blend and the fact that the proceeds from the sales of their coffee went towards the construction of a new monastery. The company gained immense popularity and became a sensation among coffee lovers worldwide. However, in 2010, the Mystic Monks Scandal broke out, which raised questions about the legitimacy of their fundraising efforts. In this article, we will delve into the history of Mystic Monks Scandal and try to understand the reason behind the controversy surrounding the brand.
The History of Mystic Monk Coffee
A group of Carmelite monks in Wyoming established Mystic Monks Scandal in 2007. The Carmelite monks were a group of cloistered monks who lived a life of prayer and solitude. The monks needed to raise funds to build a new monastery in the mountains, as their old monastery was small and could no longer accommodate the growing number of monks.
Initially, the monks sold their coffee at the monastery gift shop and online. They marketed their coffee as an organic and fair trade coffee, which was roasted in small batches to ensure freshness. They used a blend of high-quality Arabica beans from around the world to create a unique flavor profile that set their coffee apart from others.
The monks’ coffee gained popularity due to its unique blend and the fact that the proceeds from the sales went towards the construction of their new monastery. The monks also gained media attention when they approached the CEO of Starbucks, Howard Schultz, to buy their coffee beans. Schultz, who was impressed by the monks’ dedication and the quality of their coffee, declined the offer but donated $100,000 towards the construction of their new monastery.
Over the years, Mystic Monk Coffee gained immense popularity, and the monks expanded their business to include various blends and flavors of coffee. They also started selling their coffee in supermarkets and gourmet food stores. The brand became a sensation among coffee lovers worldwide, and the monks received numerous awards and accolades for their coffee.
The Mystic Monks Scandal
In 2010, the Mystic Monks Scandal broke out, which raised questions about the legitimacy of their fundraising efforts. The skull and crossbones fraternity for short began when a former monk, Brother Nathanial, published a blog post accusing the monks of misleading their customers by using the proceeds from the sales of their coffee for purposes other than the construction of their new monastery.
Brother Nathanial claimed that the monks had not made any progress towards the construction of their new monastery and that the money they had raised from the sales of their coffee had been used for personal expenses and luxury items such as trips to Europe, expensive cars, and home improvements.
The accusations made by Brother Nathanial created a stir in the media, and the monks faced backlash from their customers and supporters. The monks denied the allegations and stated that they had used the proceeds from the sales of their coffee for the construction of their new monastery, but the process had been delayed due to various reasons.
The controversy surrounding the Mystic Monks Scandal continued for several years, and the monks faced criticism for their lack of transparency and accountability. However, the monks continued to defend their fundraising efforts and stated that they had used the proceeds from the sales of their coffee for the construction of their new monastery, which was finally completed in 2018.
Conclusion
The Mystic Monk Coffee is a brand that started with a noble cause of fundraising for the construction of a new monastery. The brand gained immense popularity and became a sensation among coffee lovers worldwide. However, the Mystic Monks Scandal broke out in 2010, which raised questions about the legitimacy of their skull and crossbones fraternity for short. The controversy surrounding the Mystic Monks Scandal continued for several years, and the monks faced backlash from their customers and supporters. Despite the controversy, the monks continued to defend their fundraising efforts and stated that they had used the proceeds from the sales of their coffee for the construction of their new monastery, which was finally completed in 2018.
