An HR interacts with several candidates daily. However, many of them back out. According to the Human Resources Director, 70% of candidates drop out of the hiring process. This is due to the lack of a good relationship with the organization. With a candidate relationship management system, HR can establish and maintain lasting relationships with candidates and make their hiring process successful.
Benefits of Candidate Relationship Management
Candidate relationship management (CRM) like Workable is a powerful tool for HR to attract talent and organize the hiring process. Here are the key benefits of CRM you can expect: –
1. Access a larger pool of talent
One of the biggest advantages of candidate relationship management is that it helps recruiters reach out to ideal individuals for a job role. The software can help build a good relationship with the candidate with its communicative elements, giving HR professionals a competitive edge.
2. Enhance candidate experience
Another great thing about CRM is that it allows HR to create a personalized message for each candidate and build a positive impression. It not only helps them develop a good relationship but also enhances the candidate experience throughout the recruitment process. Having a good experience with an organization can boost a candidate’s allegiance.
3. Nurture and recognize talent for the future
Candidate relationship management helps build a connection with the candidates, whether they are selected for a job role. This assists HR in recognizing and nurturing talent for the future, helping them in the recruitment process for upcoming job roles.
4. Streamline the hiring process
An organization can streamline hiring with a candidate relationship management system. This is because the system offers features such as candidate sourcing, interview scheduling, and performance analytics, to increase the efficiency of recruiters. The system streamlines the hiring process and allows the HR person to focus on other hiring-related activities like relationship building, interviewing, and strategizing for hiring.
5. Building on HR tech stack
A candidate relationship management system integrates with other HR tools seamlessly to optimize processes and flow. Integrating CRM with ATS (applicant tracking system) allows for a smooth transition of candidates from initial contact to the hiring pipeline. The human resources information system (HRIS), ensures data consistency and accuracy, easy transfer of information once the candidate is hired, reducing administrative tasks.
Also read: Applicant tracking system: Everything you need to know
6. Quicker hiring
Some job roles require quicker hiring as they have a crucial role in an organization. With candidate relationship management, recruiters get a pool of candidates, reducing the time taken to fill the vacancy.
What is Recruitment CRM?
A recruitment CRM is a tool that HR professionals leverage to simplify and speed up the recruitment process. From attracting the ideal candidates for a job role to building a relationship with them, CRM takes the recruiting process to the next level. It automates mundane tasks like sending emails, scheduling interviews, and finding candidates so recruiters can work on other tasks. In addition, recruitment CRM keeps the HR team updated on the hiring progress and lets them work collaboratively.
Features of Recruitment CRM
To make the hiring process a breeze, an organization should look for the following features in a recruiting CRM system: –
Automated workflows
Automating workflows is one of the most useful features of recruitment CRM. It can automate actions like sending personalized messages to candidates or notifying them when their interview is scheduled. Additionally, it can easily filter candidates based on their skills, job positions, and hiring status. It gives the hiring process a structure, saving HR time and effort.
Candidate-job matching
The recruitment CRM comes with advanced algorithms to match the candidate with the right job role. It collects information like current job positions, years of experience, skills, and preferences and matches them to the particular job role. Then, HR can approach the candidate, increasing the chances of getting the ideal candidate for a job opening.
Pipeline creation
Pipeline creation is another automation task that can help HR simplify hiring. With access to these pipelines, recruiters can identify the right candidate for a job role without the need to go through a large database. The pipelines allow HR professionals to maintain a good relationship with candidates for future career opportunities.
Reporting analytics
An ideal recruitment CRM gives proper insight into the progress of the candidate relationship management and which strategies are working best. It gives analytics of the channels working well for sourcing candidates, the number of employee referrals, candidate conversion rate, and more. This information helps recruiters optimize their methods of building relations.
A candidate relationship management system is not just about simplifying the hiring process but also navigating the talent landscape in such a way that an organization can bring in the best talent. Choosing the right CRM software can make a strong impact on hiring processes.
