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BigCommerce SEO Services and Technical SEO: A Few Things You Need to Know

You may have heard that content is king. You may have also heard that backlinks are the most important SEO factor when it comes to improving domain authority and surviving Google rankings.

But there are four main pillars of SEO, and content and backlinks (off-page SEO) are only two of them.

Another pillar of SEO is technical SEO – which impacts all platforms equally, from BigCommerce to WordPress – so here’s what you need to know about Shopify or BigCommerce SEO services and technical SEO.

What Is Technical SEO?

Technical SEO is a collection of factors that impact how a search engine’s crawlers will access, crawl, and index your website or the servers that host it.

Better technical SEO equates to more favorable search engine rankings, but technical SEO can also improve the user experience through a positive “splash effect,” too.

There is a wide range of technical SEO ranking factors, some of which are easy to implement.

What Are the Most Important Technical SEO Ranking Factors?

There isn’t just one important technical SEO ranking factor. All of them are important in their own way and they all work together. These are some of the most important:

  • Domain age and authority: Unfortunately, you can’t really affect domain age, but the longer a website has been around, the more likely it is to have a better domain authority, which will positively affect rankings.
  • Website speed: A fast website is critical to the user experience as most users will bounce off a page within 3 seconds if it does not load. For SaaS eCommerce businesses this is less of a concern, but for merchants that provide their own hosting, it is critical to have enough server space. Image and video file sizes can also severely slow down a web page, so it is important to compress and optimize these as well.
  • Website security: Website security impacts ranking as well as the user experience. Purchasing and integrating an SSL is a great way to improve website security.
  • Website structure/Sitemap: Structured data and websites with a logical structure are easier for crawlers to index and rank. The presence of a sitemap also helps; some platforms, like BigCommerce, will automatically create and update an XML sitemap for you.
  • Internal link structure and broken links: To a degree, internal link structure impacts technical SEO, particularly with respect to broken links. A 404 error is a big problem for SEO; make sure you consistently sweep your website for broken links and remove them.
  • Mobile-friendliness: Mobile friendliness is a very important technical SEO ranking factor, ever since Google started doing mobile-first indexing in 2019. Even so, M-commerce is on pace to dominate eCommerce in the coming years so a mobile-friendly website is critical even if it didn’t have any impact whatsoever on SEO.
  • txt: A configured and up-to-date robots.txt file tells search engines like Google what pages they can and cannot crawl and index on your website. Some platforms will configure it for you; others may not.

How Can a BigCommerce SEO Services Provider Improve Technical SEO

Together, these technical factors converge to either help or hinder your eCommerce website’s overall search engine optimization and long-term rankings, and organic traffic to your website.

Some platforms, like BigCommerce and Shopify, are well-optimized for technical SEO out of the gate, with SEO-friendly themes, high uptimes, and good site speed and security signals – but any website can benefit from an SEO audit and a purpose-driven eCommerce SEO campaign

If you’re interested in improving the technical SEO of your eCommerce store with BigCommerce SEO services, get in touch with 1Digital Agency at 1DigitalAgency.com.

They are Elite BigCommerce certified and have been optimizing BigCommerce websites for over 10 years. Contact this BigCommerce SEO agency today and speak with an experienced digital marketing expert about their SEO strategies – and how they can help you grow.

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