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Impact of COVID-19 Pandemic on Utility Terrain Vehicles Market: Short-term and Long-term Effects

Utility Terrain Vehicles Market Analysis 

The global utility terrain vehicle market Size is likely to grow at a 6.4% CAGR in the forecast period 2023- 2030, according to the latest Market Research Future (MRFR) analysis. The utility terrain vehicle or UTV, put simply, is a vehicle that is specifically designed for effectively performing tasks compared to the general-purpose vehicle. Such vehicles are also called four-wheel drive off-road vehicles as well as side-by-side vehicles.

These possess the capacity of two-six persons. Displacement (CC) <800, displacement (CC) 400-800, and displacement CC <400 are the different product types that owing to its alluring features and benefits are used in different industries such as sport UTV, work UTV, and others. These vehicles are large and powerful and used more for work than recreation.

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Various factors are fuelling the global utility terrain vehicle market share. As per the recent MRFR market estimates, such factors include the capacity to work in landscapes or harsh terrain, adoption in different industries including sports, forest, and military, the growing prominence of improved mobility services in mining and construction activities for stability and superior traction, the growing consumer proclivity towards offload recreational activities in different adventurous and sports events, growing investments for infrastructure development, increasing tourism activities, and modernization of agricultural transportation.

The additional factors adding market growth include high cargo carrying capacity, quick mobility on hard surface, and increasing consumer preference for off-road recreational activity.

On the contrary, high vehicle costs, adverse effects caused during a rollover crash like undesirable steering characteristics, inadequate occupant protection, and inadequate lateral stability, the impact of the COVID-19 pandemic, and the growing fatalities rate by off-road recreational activities may hamper the global utility terrain vehicle market growth over the forecast period.

Utility Terrain Vehicles Market Segmentation 

The MRFR report throws light on an inclusive segmental analysis of the global utility terrain vehicle market based on product type and application.

By product type, the utility terrain vehicle market is segmented into displacement (CC) <800, displacement (CC) 400-800, and displacement CC <400.

By application, the global utility terrain vehicle market is segmented into sport UTV, work UTV, and others.

Utility Terrain Vehicles Regional Analysis 

By region, the global utility terrain vehicle market covers the recent trends and growth opportunity across North America, Europe, the Asia Pacific (APAC), and Rest of the World (RoW). Of these, North America will steer the market over the forecast period. Increasing production and sales of all forms of utility terrain vehicles, the presence of vast number of utility terrain vehicle manufacturers in Canada and the US who are efficient to manufacture highly efficient UTVs with advanced features that can be used in different landscapes and scenarios, annual motorsport competition that includes various formats like rocky terrain and mountain terrain in the US, government initiatives to promote sport activities, high disposable incomes, and increasing applications in mining, defense, and agriculture are adding to the global utility terrain vehicle market growth in the region.

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Utility Terrain Vehicles Key Players 

The leading players profiled in the global utility terrain vehicle market report include Kwang Yang Motor Co, Ltd (Taiwan), BRP (Canada), Honda Motor Company, Ltd. (Japan), Arctic Cat (U.S.), Hisun Motors Corp (U.S.), Kubota Corporation (Japan), Yamaha Motor Company Limited (Japan), John Deere (U.S.), Kawasaki Heavy Industries Ltd. (Japan), and Polaris Industries, Inc. (U.S.), among others.

The global utility terrain vehicle market is fragmented and also competitive with the presence of many domestic as well as international industry players. They have incorporated assorted strategies to stay at the forefront and also cater to the surging needs of the customers, including collaborations, partnerships, contracts, geographic expansions, new product launches, joint ventures, and more. Additionally, these players are also making heavy investments in research and development activities for strengthening their portfolios and also creating a hold in the market.

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