Friday, July 19, 2024
HomeHealthPatient Engagement - Key to Improvement in Healthcare

Patient Engagement – Key to Improvement in Healthcare

When the healthcare industry first planned to make medical care patient-centric, it faced several challenges. Creating an ecosystem that not only provided patients with clinical care but a holistic one where each participant felt valued and understood was a task to implement.

pharma medical affairs

Many of these challenges revolved around a provider-centric approach, old behavioral patterns that failed to acknowledge the patient’s role in their health, lack of awareness, consumer passiveness, lack of proven evidence, and workforce reluctance, among other things. In addition, health inequalities, disparities, linguistic differences, and health behaviors were also major concerns for pharma medical affairs professionals.

As the industry continued to grapple with these challenges, providers began looking for ways to improve health results, save considerable costs, and refine patient experiences. This is where “patient engagement” became the key to achieving all that.

But what exactly is patient engagement? 

In an ideal healthcare environment, patients play an active role in their health management. This includes making informed decisions, staying on top of their treatment plans, and engaging with their healthcare providers. With patient engagement, the provider strives to implement just that. A system where patients walk alongside providers to improve their experience and health outcomes.

This begins with educating patients and fostering a deeper connection with them to nurture communication. When patients are engaged and informed about their care, they are more likely to comply with treatment plans and help providers identify health problems.

Strategies to Improve Patient Engagement

There are several ways in which healthcare providers can implement patient engagement.

Deliver Personalized Care Experiences

For years, healthcare has relied on a one-size-fits-all approach toward patient care. While this may have been effective till now, patients today prefer care that is centered around their needs and resonates with their values. While it is important to build upon past practices, incorporating personalization based on patients’ lifestyles, the language they speak, their concerns, demographic, clinical, and psychosocial data as well as past behaviors becomes important.

Educate Patients

Educating patients is yet another important strategy healthcare can utilize. By providing patients with resources and information that is easy to understand and has less medical jargon, providers can create an ecosystem where patients are awoken and aware of their health. Furthermore, with the advancement in technology, providers can also utilize AI tools and virtual care assistants to provide patients with updates about their health.

Practice Shared Decision Making

Shared decision-making changes the narrative from the traditional dictator-based healthcare system to a more cohesive one where patients and their thoughts are put on equal ground with the providers. This requires partnering with patients, for the patients, and introducing opportunities where both provider and patient work together to make decisions about tests, treatment options, health plans, etc.

Practice Empathy

One of the most important things patients look for during their treatment is empathy. Patients crave understanding, and ease of access and need to feel heard and seen. A healthcare provider who is aware and empathetic towards their patients can offer a positive experience that creates trust, increases adherence to healthcare plans, and results in better clinical outcomes.

Implement AI-powered engagement solutions 

Digital technology has the potential to lift any barriers between providers and their need to implement patient engagement. By implementing Gen AI tools, chatbots, patient portals, automation tools for medical coding, appointment scheduling, EHRs, remote patient monitoring, and other patient engagement platform, providers can create a healthier and connected healthcare system.


As healthcare providers strive to deliver better experiences to patients and make processes more patient-centric, engagement strategies can not only improve treatment success rates but also overcome challenges during the patient journey.

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