Hiring a team for eCommerce strategy consulting services is a bit different from hiring a team for a website redesign or SEO services.
The latter two perform actual work. The former helps answer strategic questions about which actions you should take.
Questions like these.
1. Who are my customers?
Believe it or not, there are eCommerce businesses out there that don’t really know a whole lot about who they’re selling to.
Understanding how to market to your target audience will require you to know who they are. Consultants can help you monitor your social accounts, GSC, and GA to see who your customers are, how they find you, where they come from, and answer other important demographic questions.
2. Where should I put most of my digital marketing budget?
Multi-channel marketing strategies are generally beneficial to most eCommerce businesses. This consists of a mix of SEO, PPC, content marketing, email, and social media management.
Some channels make more sense for some businesses than others – and this goes beyond PPC restrictions.
To understand what channels will be most effective, though, you need to understand your target market.
See number one, above.
3. What is the best channel for growth?
For some businesses, search engine optimization is the best digital marketing channel for growth. For others, PPC is the best channel, especially in the short term.
But sometimes, the best channel for growth has to do with a homepage redesign or the coding of a custom tool, and is not actually a conventional channel at all, but some other important strategic lift.
There is no one-size fits all approach in eCommerce, but eCommerce consulting services will help you find the right one.
4. What’s the best way to meet the challenges of the competition moving forward?
No man (or business) is an island, and none operates in the absence of competition.
But it might not be apparent to you, since you’re running a business, which strategic moves your competition is taking.
Working with an eCommerce strategy consulting services team can help put a second pair of eyes (or several) on your competitors.
5. What sorts of content resonate with my customers?
This is sort of a follow-up to the first question posited here. Nonetheless, it is a critically important one to understand.
If you want to succeed in marketing, you need to be able to produce promotional material that appeals to your users.
This manifests in the form of ad copy, email copy, website copy, videos, blog posts, and more.
But the most important thing is to produce and publish materials that your target audience will appreciate. These will improve your eCommerce website’s user experience and present some of the top opportunities for growth.
6. Are there any services or products I should drop from my offering?
Some businesses hold onto products and services that really aren’t making them any money. Sometimes, keeping a legacy portion of the company alive does more harm than good – and not just to the bottom line, but to the customer experience.
Experienced business consultants can take a closer look at your profits and losses and help tie these (where applicable) to the products and services that are incurring them.
7. What services or products should my business be offering that it isn’t currently?
This is a much more difficult question to answer than the former, since it’s easy to see where a service is costing money, and much more challenging to ask if a hypothetical new one will pan out.
Nonetheless, eCommerce strategy consulting services can take a look at what your competitors are doing to see where you come up short, whether it be in customer service, digital marketing, quality control, or anything else of that nature.
Learn More About eCommerce Strategy Consulting Services
Hiring an eCommerce consultant can bring about a digital transformation for your business.
To learn more about what eCommerce consulting firms offer and what to look for in a top eCommerce consultant, visit GeniuseCommerce.com today.
