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The Importance of UPC Barcodes in Today’s Global Marketplace

In today’s global marketplace, where retailers and online marketplaces like Amazon dominate, every product must have a unique identifier. This identifier needs to be globally unique and adhere to a worldwide standard. The Universal Product Code (UPC) barcode, also known as the GTIN-12, serves as the required product identifier in the United States. A UPC number consists of two primary components: a U.P.C. Company Prefix and a Product Number.

How to Get UPC Barcodes

To obtain a UPC barcode, companies need to adhere to the standards set by GS1, a global standards organization that enables companies to identify, capture, and communicate information. GS1 standards serve as the foundation for many industries, facilitating the creation of efficient systems and processes for data sharing. While local GS1 offices primarily license prefixes to companies in their respective countries and offer educational classes on GTIN management, they do not typically provide actual barcodes or direct assistance.

In the United States, Bar Code Graphics is the authority on barcoding and UPC implementation. They specialize in providing companies with the necessary barcodes and offer guidance on UPC implementation. By partnering with Bar Code Graphics, businesses can ensure that their products have properly formatted and globally recognized UPC barcodes.

The Role of UPC Barcodes

UPC barcodes play a crucial role in the retail industry. They enable retailers and online marketplaces to accurately and efficiently track inventory, manage stock levels, and process sales transactions. When a product is scanned at the point of sale, the UPC barcode provides valuable information such as the product’s name, price, and other essential details stored in the retailer’s database.

Moreover, UPC barcodes facilitate seamless integration between suppliers and retailers. By using standardized UPC barcodes, suppliers can easily identify and supply products to retailers, ensuring a smooth supply chain process.


In today’s global marketplace, having a unique identifier for products is essential. The UPC barcode serves as the required product identifier in the United States, enabling retailers and online marketplaces to efficiently manage inventory and process sales transactions. Adhering to the standards set by organizations like GS1 and partnering with experts like Bar Code Graphics ensures that businesses have properly formatted and globally recognized UPC barcodes. By doing so, companies can streamline their operations, enhance their visibility in the market, and provide a seamless experience for both retailers and consumers.

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